Advertising and Marketing
This theme is now closed for comment. An announcement on Red Tape Challenge plans will be made in due course.
You can read comments made on this sub-category below.
Tell us what you think should happen to these regulations and why, being specific where possible:
- Should we scrap them altogether?
- Could their purpose be achieved in a non-regulatory way (e.g. through a voluntary code?) How?
- Could they be reformed, simplified or merged? How?
- Can we reduce their bureaucracy through better implementation? How?
- Can we make their enforcement less burdensome? How?
- Should they be left as they are?
You can view the regulations relating to this part of the theme from the scroll box below the menu on the left hand side of this page.
Business Protection from Misleading Marketing Regulations 2008
This prevents businesses from advertising products in a way that misleads traders and set out conditions for comparative advertising to consumers and business.
The Privacy and electronic communications (EC Directive) (Amendment) Regulations 2003
These regulations concern a number of areas for the processing of personal data and the protection of privacy in the electronic communications sector
The Privacy and electronic communications (EC Directive) (Amendment) Regulations 2004
These Regulations enabled corporate subscribers to register their telephone numbers with the Telephone Preference Service (TPS) register to avoid unsolicited marketing calls.
The Privacy and electronic communications (EC Directive) (Amendment) Regulations 2011
This amendment, amongst other things, established new rules for websites using “cookies” and similar technologies, which required websites to obtain users’ consent. It also enabled the ICO to fine a company £500,000 for breaching the PECR.
Trading Schemes Regulations 1997
These Regulation set out the rules which a trading scheme (e.g. direct selling schemes, multi-level marketing or pyramid schemes) must follow. Rules included providing a 14 day cooling-off period and not being asked to pay more than £200 at the beginning of the scheme.